EVA Air (長榮航空) tops YouGov’s Best Brand Rankings 2021 Taiwan
YouGov analysis reveals EVA Air (長榮航空) as the best ranked brand amongst consumers in Taiwan.
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
EVA Air (長榮航空) tops Taiwan's best brand list with an overall score of 41.6.
In Taiwan, the best brand was EVA Air (長榮航空), with an average score of 41.6. Mercedes-Benz (賓士 Benz) occupied the second spot with a score of 33.3. The third position was Free Card (PX Mart) (全聯福利卡), with a score of 32.2. Toyota (和泰/豐田) came in fourth scoring 32.0 and BMW (寶馬) was close behind with a score of 29.3, completing the top five best brand list.
|YOUGOV BEST BRAND RANKINGS 2021 IN TAIWAN|
|1||EVA Air | 長榮航空||41.6|
|2||Mercedes-Benz | 賓士 Benz||33.3|
|3||Free Card (PX Mart) | 全聯福利卡||32.2|
|4||Toyota | 和泰/豐田||32.0|
|5||BMW | 寶馬||29.3|
|7||Vaseline (Lotion) | 凡士林||28.4|
|9||E.SUN Commercial Bank | 玉山銀行||27.1|
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Chart shows the brands with the highest average Index score between October 1st, 2020 to September 30th, 2021
Open Point (7-11/iCash) is the most improved brand in Taiwan
Open Point (7-11/iCash) topped Taiwan's most improved brand list this year, with a rise of +5.1 points. LINE Points came in second, with an increase of +2.7 points. The third and fourth positions were McDonald's Membership card (點點卡 (麥當勞)) (up +2.2 points) and FamiClub (全家集點卡) (up +1.4 points). The top five improver list was completed by Nissan (日產/裕隆), with a rise of +1.3 points.
|YOUGOV MOST IMPROVED BRAND 2021 IN TAIWAN|
|Rank||Brand Name||2021 Score||2020 Score||Change in Score|
|1||Open Point (7-11/iCash)||20.8||15.7||5.1|
|3||McDonald's Membership card | 點點卡 (麥當勞)||18.1||16.0||2.2|
|4||FamiClub | 全家集點卡||25.8||24.4||1.4|
|5||Nissan | 日產/裕隆||14.8||13.4||1.3|
|6||MUJI Passport | MUJI里程||7.3||5.9||1.3|
|7||Marriott | 萬豪飯店||10.4||9.3||1.1|
|8||CPC Membership Card | 中油捷利卡||9.3||8.4||1.0|
|9||Hyundai | 南陽/現代||1.9||1.0||0.9|
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Scores show average data from October 1st, 2020 to September 30th, 2021, compared to October 1st, 2019 to September 30th, 2020
Want to see how other markets compare? Download the full rankings lists for all markets which highlights the top 10 ranked brands across all tracked markets and gives a deeper dive into the global list.
The Rankings data can be further developed with YouGov BrandIndex – our industry-leading brand health tracking solution, which gives a comprehensive overview of what your customers think, say, feel and do in relation to your brand, and your competitors. Learn more about YouGov BrandIndex
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between October 1, 2020 and September 30, 2021. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. Both scores are representative of the general population of adults 18+ (some are online representative).
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.
For this year’s global list, YouGov used data from 54 markets – data from markets that cover three sectors or fewer were not counted in the top 10. The rankings use the Index score which assesses overall brand health. It takes into account perceptions of a brand’s reputation and whether consumers would recommend the brand to others, as well as whether it represents good value and quality.
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