Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
YouGov FMCG/CPG Rankings 2021 in Taiwan: Personal Care
In Taiwan, FMCG/CPG brand Vaseline (Lotion) leads the Personal Care list this year with a score of 28.4. Mentholatum (Cleansing) came in second with a score of 21.1. In third and fourth position were Seba Med and Day&Night Mouthwash respectively scoring 20.3 and 19.9. Rounding out the top five Johnson's Baby scored 19.7.
|YOUGOV FMCG/CPG RANKINGS 2021 IN TAIWAN: PERSONAL CARE|
|1||Vaseline (Lotion) | 凡士林||28.4|
|2||Mentholatum (Cleansing) | 曼秀雷敦 (洗顏系列)||21.1|
|3||Seba Med | 施巴||20.3|
|4||Day&Night Mouthwash | 德恩奈||19.9|
|5||Johnson's Baby | 嬌生嬰兒||19.7|
|6||Nivea (Lotion) | NIVEA 妮維雅||18.5|
|7||KOSE (Cleansing) | 雪肌精 (淨透洗顏系列)||17.6|
|8||Colgate (Mouthwash) | 高露潔 (漱口水)||17.4|
|9||Neutrogena (Cleansing) | 露得清 (深層淨化系列)||15.5|
|10||L'Oreal Paris (Anti-Aging) | 巴黎萊雅 (活力緊緻系列)||15.1|
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average Index score between August 1st 2020 to July 31st 2021. The improver chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and at least 18 months to be included in the improver rankings (as well as being currently tracked).